A Marketing Revolution?

So watched the Super Bowl tonight, was rooting for (and had $5 riding on) the Cardinals. Was definitely disappointed when the Steelers triumphed, but wow, that was a good game. I wasn't even mad. I was impressed. Ridiculous catch at the end there. But even moreso than the game, that Miller High Life has really captured my attention. You know, the one-second ad? With the guy standing in front of a huge stack of beer and just yelled "High Life!" It got more laughs than just about any other commercial (besides maybe that Hulu/Alec Baldwin/alien madness), and it will almost certainly be the one I remember best, which I suppose is sort of the idea behind the whole advertising thing. Is this perhaps the future of commercials? Are we to be subjected to actors bellowing product names in machine gun-like bursts?

I did some research, and the answer is no. At one point the NFL considered airing 30 consecutive 30-second ads. However, a representative spoke thusly: "We have noted that a rapid-fire, 30-second segment of 30 one-second commercials could cause people with certain medical conditions to have seizures and was against network regulations." I'm no grammarian, but it seems possible that the NFL is implying that it has a policy against people having seizures due to advertising, and let me for one say that I am relieved.

Also, I watched the new episode of The Office immediately following the game, and it rather restored my faith in a show that has flagged at a few points this season. Several priceless moments (Angela keeps her cat in a drawer? Michael has an iPod shuffle-sized penis?)